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Toy Story 4 Theatrical
Art Direction • Packaging Design Systems • Logos • Illustration • Product Renders and Photography • Talent Photography • Tradeshow •
E-Commerce • Influencer Event Signage








Adapted brand guidelines to create visual segmentation between price points via packaging structure, hierarchy, and graphic design. 





 

















Lead segment differentiation by creating chunky, vector graphics for the lower-priced CDUs and vehicle packs.










Events





Collaborated with the Content Team to formulate an immersive event at Mattel HQ to celebrate the launch of the Toy Story 4 toys. To mimic a carnival, existing graphics were adapated into fun multi-color signage, lanyards, posters, signs, and gift bags. 











To bring the carnival to content creators through out the globe, we concepted immersive packaging that included an interactive Flip Ball game.










Online






To create a consistent online presence, established a formula for asset use and implementation across banners, call outs, and talent usage.