The Sims 4 


Electronic Arts
Branding • Creative Strategy • Iconography • Packaging Design



Digital Ads


Collaborated with EA to extend the brand look into mobile platforms with key art and app icons. Created systems for refresh updates.





Packaging and Visual Identity


We created a clean branding system that carries forward the blue and green brand equity from the past years of popular games. The system translates from print to online sales and gaming. 




Brand Extensions


Collaborated with EA to extend the brand look into mobile platforms with key art and app icons. Created systems for refresh updates.






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