Sonic Heritage Packaging

Sega
Moodboards • Concepting • Branding • Packaging Render • Style Guide Elements  

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Trailblazing Design

We created Sonic moodboards for the client by disecting Sonic’s previous packaging and heritage look. We identified the following attributes that needed to get Sonic up to speed in the modern age:

We narrowed our focus on using the ring as a central element, with more angled shapes to emphasize speed, and emphasizing on the herigtage colors to continue brand recognition.


The design transitioned well to retail elements in the style guide – shelf strips, CDU/PDQs, toppers and more.