Sonic Heritage Packaging


Sega
Moodboards • Concepting • Branding • Packaging Render • Style Guide Elements  


Trailblazing Design


We created Sonic moodboards for the client by disecting Sonic’s previous packaging and heritage look. We identified the following attributes that needed to get Sonic up to speed in the modern age:
Color
Blue
Red
White
Elements
Rings
Speed
Game Stairs
Attributes
Speed
Good vs Evil




We narrowed our focus on using the ring as a central element, with more angled shapes to emphasize speed, and emphasizing on the herigtage colors to continue brand recognition.


The design transitioned well to retail elements in the style guide – shelf strips, CDU/PDQs, toppers and more.







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