Bandai / Saban Brands
Branding • Packaging • Logo Development • 3D Packaging Render • Planogram POS Mock Up
How do you refresh something that has been around for 25 years? You go back to the basics. For this Power Rangers franchise logo, we had to dig deep into the roots of what fans love. The iconic bolt, the colorful suits, friendship, teamwork (and of course beating the bad guys). We looked into a sleek, chiseled typeface to give it a modern spin.
Over the past years, the Power Rangers packaging has become cluttered and difficult to read. Citing lack of hierarchy, focal point, and too many vintage effects — the packaging needed some upgrading for today. Below are some great inital concepts that are based on innovative packaging while keeping the brand’s essence of super techy teen fighters. In the end, the client went with a minimalistic design which used the recognizable bolt icon and maximized shelf presence.