Pixar Alien Remix Branding

Branding •  Art Direction • Multi-SKU Packaging • Multi-Language Packaging • Toy Render


Oooh, Branding!

For this out-of-this-world mash up, we leaned towards the origins of the Aliens in Toy Story 1. Playing up the Pizza Planet arcade, we created a separate segment with existing nostalgic equity that resonates with Pixar fans of all kinds.

San Diego Comic-Con

For the first-ever online SDCC, we encased a Pizza Planet driver in a delivery truck and 3 layers of pizza box. The truck not only comes from TS1, but also appears in multiple Pixar movies as an easter egg – threading the mash-up toys together with one unifying element.

Details not to be missed: A molded Pizza Planet rocket, hot fresh pizza in the passenger seat, and room for a plus-one in the back seat for easy recreation of the iconic scene. 

All trademarks, service marks, trade names, trade dress, product names and logos appearing on the site are the property of their respective owners.