For this out-of-this-world mash up, we leaned towards the origins of the Aliens in Toy Story 1. Playing up the Pizza Planet arcade, we created a separate segment with existing nostalgic equity that resonates with Pixar fans of all kinds.
San Diego Comic-Con
For the first-ever online SDCC, we encased a Pizza Planet driver in a delivery truck and 3 layers of pizza box. The truck not only comes from TS1, but also appears in multiple Pixar movies as an easter egg – threading the mash-up toys together with one unifying element.
Details not to be missed: A molded Pizza Planet rocket, hot fresh pizza in the passenger seat, and room for a plus-one in the back seat for easy recreation of the iconic scene.