Minecraft Diamond Level SDCC

Branding •  Art Direction •  Product Render

A diamond in the rough

For the first-ever Minecraft collector line by Mattel, we wanted to create sleek, elevated packaging that harkened back to the discovery of this precious ore. We tapped into the gameplay of digging deep into the dark earth (while surrounded by life-threatening mobs) and finally arriving to this glimmering resource in the shadows. 

“A true work of art by everyone involved and limited to a production run of 5000, Diamond Level Steve comes in a rich black package inspired by diamond ore hidden within the deep dark earth.”
– Action Figure Insider

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