EA Access

Electronic Arts
Style Guide • Branding System • Icons • Social Media Posts and Pages • Key Art

Game Catalogs, Redefined

EA and it's elaborate library of games needs a branding system that is simple but effective in communicating its breadth. The solution was using a techy blue color in combination with line-art graphics based on the logo to give it a simplistic approach. Paired with the Game Vault, the idea of accessing a wide array of games  came full circle.


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